Anyone can start a blog, but it’s a whole different thing to promote and grow your blog. If you want to ensure that your blog is successful, you need to learn how to market your blog. This is likely an obvious fact to you, but with so many different marketing strategies, what should you invest your time and money in? Here are six marketing tips that will contribute most to growing your new blog.
Tip #1: Master Content Marketing
Content always will be a big part of running and growing your blog. If that’s the case, why not work in mastering content marketing? You want to start by really researching what topics your target audience is interested in and producing high quality content. There will need to be a schedule and strategy on content production so that your blog stays consistent.
You should then focus on learning how to promote your content for maximum exposure. This will include many things like guest posting, press releases, social media marketing, content swapping with other publishers, and more. You can’t expect your content to get read and shared without a proper promotional strategy.
Finally, you’ll need to master how to manage your content marketing. You’ll want help from researchers, writers, and webmasters to help you. Third party tools that automate your blog posts and social media posts will also be necessary because you’ll need to be active on all channels for maximum exposure.
Tip #2: Use and Be Active on Multiple Channels
One of the most important parts of building a new blog is retaining readers. In order to retain readers, you need to use all the major channels and give them a reason to come back. To start, you want to publish an email newsletter to send updates to your readers. Many bloggers have an email subscription form on their site but send very few emails to subscribers. Even if you don’t have time to publish a separate newsletter, you can still send weekly updates of your best blog posts.
You also need to be using every social media platform that’s relevant to your business. For example, Facebook, Instagram, Pinterest and Twitter may be helpful to your business while LinkedIn and Snapchat may not. Don’t waste time with platforms where your target audience can’t be reached. If possible, try experimenting with other channels like SMS and custom apps.
Tip #3: SEO Your Blog
You may not have the time, skills, or budget to build a SEO campaign. But that doesn’t mean you should dismiss SEO altogether. By optimizing your site and individual posts properly, you can attract a decent amount of traffic from the search engines without spending time and energy into a full SEO campaign.
Start with the basics and install the Yoast SEO plugin to optimize your site. Then work on improving your site’s loading speed, including LSI keywords for better relevancy, and making your content more engaging for decreased bounce rates. You can also work on creating longer content as various tests have shown that content with over 1000 to 2000 words rank better than content with 300 to 500 words.
Tip #4: Build Relationships with Other Bloggers and Influencers
Relationships can take you a long way in the blogging world. That’s why you want to start networking with other bloggers and social media influencers. Strong relationships can lead to others promoting your posts, recommending your products/services to their audience, and even business partnerships. Start the process by finding bloggers and influencers that are related to your market or industry.
Get the conversation going by engaging with them on social media or in the blog comments section. A good way to build a bridge is to link to their blog or share their social media posts if they’ve shared something of value. This is bound to get their attention and many will return the favor down the line. It will also help to join blog link up lists to cross promote multiple blogs.
Tip #5: Get Savvy with Social Media Marketing
Social media can be a whole book of worms in of itself. However, it will serve as an indispensable channel and tool for your blog’s growth. You want to use third party tools to help you get the most out of social media. For example, there are tools that will notify you about popular conversations relating to your topic. Taking part in these conversations can really help you get the exposure you need to grow your following.
There are tools that help you pinpoint influencers across multiple social media platforms to help you find potential partners. There are even tools that allow you to find the best hashtags to use and even find the most popular posts based on a keyword. You want to get savvy with all of these tools to ensure social media success.
Tip #6: Don’t Be Afraid to Advertise
Many bloggers are scared to advertise their blog because they’re afraid to lose money. They also think that advertising should only be done when they are directly marketing a product or service. The reality is that advertising can really help you build a blog and social media following quickly.
Many social media platforms have great advertising platforms that come with advanced targeting tools. These platforms can help you hone in on your audience so that you can make your advertising dollars count. Many platforms like Facebook, Instagram and Twitter also allow you to control your costs and if done correctly, it’s possible to get traffic as low as 5 cents per click.
These tips will make a big difference if you want to start a blog to build something substantial. They do require a lot of work but at the end of the day, it’s well worth the effort if you intend to make blogging a sustainable business.