Creating the Perfect Professional Profile

Your professional profile is the first impression that both potential employers and potential clients will get of you and your business. That makes it extremely important to ensure that your professional profile is up to date and has all of the information necessary to give your employers and clients all of the information they need to make a decision. Although it may seem simple, writing a professional profile can be difficult to do and may take a lot more time and effort than you think. If you’re working on writing your professional profile, here are some tips to help you get it perfect and draw the attention of potential clients and employers:

Look at Others’ to get Ideas

Sometimes the best way to learn is by looking at real-life examples. Before starting on your own, try searching out the profiles of successful people like Peter Lowy, or individuals in your industry to get an idea of what a stellar professional profile looks like and how you can start and model your own. You can pick up bits and pieces from each profile you look over to put together a profile that perfectly reflects you, your experience, and your business to stand out from others.

Include a Photo

The saying, “A picture’s worth a thousand words” has proven, time and time again, to be true. Including a professional photo with your professional profile can help make your profile stand out and engrained in the memory of those looking into you. People feel more connected to others when they can see their faces, see their eyes, and get “personal” even if they haven’t met them in person. When people feel more connected to somebody, they remember them better and will be more likely to consider them over the other bland, faceless profiles they look through.

Write and Rewrite Your Summary

The summary on your profile is a way for you to describe yourself, your work ethic, and your experience all in a few sentences. Many consider it an elevator pitch of you. It can be difficult to boil yourself down to a few words and coherently connect them in a way that will stand out and impress others, so it’s important to take the time to write and rewrite your summary until it’s perfect.

Start by writing everything you want to say out on a piece of paper or in an electronic doc. For the first draft, don’t worry about length—focus on the points about yourself and your experience that you want to cover. Don’t solely focus on the dry, technical stuff—include appropriate personal information that will highlight you as an individual and your personality. Once you have all that, try to condense everything down and say it in fewer words, then do that over and over again until your summary is between 200 and 300 words.

List Your Experience Concisely

Your work experience is the highlight of your professional profile, but it should not be too lengthy or wordy. You should try to list your experience concisely while still providing as much information as possible. This might mean spending hours with a thesaurus, getting the wording just right. For example, rather than saying you “helped customers place orders over the phone,” you could say that you “processed hundreds of customer orders”—giving it more impact and using up fewer words. It may take some time, thought, and effort, but in the end, it will spruce up your resume and can make all the difference.

Don’t be Afraid to Include Recommendations

With the availability of the Internet and ecommerce becoming more and more prevalent, people turn to reviews more and more often and rely on them when making purchasing decisions. In fact, 84 percent of people say that they trust online reviews as much as they do a personal recommendation from a friend. That goes to show how powerful reviews can be and their power isn’t limited only to products and services—it can extend to people too.

Including recommendations from former clients or colleagues can help set you apart and enable people viewing your profile to form a positive opinion before even meeting you. This can go a long way in helping you bring on potentials and seal the deal.

Final Thoughts

Sites like LinkedIn do a great job of giving you a comprehensive template to work off of, but you’ll want to post your professional profile in other locations as well. In those cases, it’s important to know how to create the perfect profile to draw the attention of potential clients and employers and make yourself stand out from the other options available. Are all of your professional profiles complete and up-to-date?


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