Email is the Most Popular Digital Communication and Marketing Platform. Email is a well Known product, we all are familiar with it and we trust it as a platform so it is easy to integrate email into your digital campaigns. Email can Personalize the Marketing. When users receive an email which is personalize to them and highly relevant to them, then the users are more likely to open and engage with sent email. As per Email marketing Now it target your potential user with engagement communication .As with Personalized Content, mobile optimized strategy is also important because it is a fast-paced mobile and smartphone world. 80% internet users now using a smartphone, and approx. 50% emails being read on mobile so email marketing with responsive design is must. Select a responsive templates or drag & drop email builder to create fully responsive email and keep in mind, your design looks great on all devices . To see how your design will look on different email clients , it’s always a good idea to run a like preview.
the major aspect of email marketing is to track your campaigns
Monitoring the success of your email marketing campaign is very important, through Success tracking you can find your weakness and improve them. If you don’t measure it then future improvements will be a tough challenge.