It is not uncommon for an ecommerce business to deal with a sudden spike in demand or customer orders. Spikes can be caused by a lot of things, from sudden exposure to new potential customers to the tweaks you do to your digital marketing campaigns producing better results.
These spikes can be difficult to handle, but they still present a lot of opportunities to seize. Rather than going through the hassle of meeting hundreds – or even thousands – of new customer orders without long-term gains, use the tips and tricks we are about to discuss to scale up your ecommerce business with the help of demand spikes.
Understand the Cause
The more you understand the cause of a sudden spike in customer orders, the easier it will be to repeat that spike. This is why you need to spend enough time digging into the possible causes of the spikes in orders and gaining an insight into them.
The most successful ecommerce sites take spikes and turn them into patterns that can be repeated. For example, you can turn the usual spikes you get in November and December into a recognizable pattern of customers shopping for gifts.
Once you have achieved that, you can plan for sudden increases and spikes better. They are not always 100% predictable, but you can almost always see a pattern and adjust your business approach to better suit that pattern.
Invest in Long-Term Changes
One thing that spikes in demand bring to the table is an increase in margin. When you can handle more customer orders successfully, you are rewarded with a bigger bottom line at the end of the hustle. That increase in profit is the perfect resource to invest in long-term growth.
If you make your own products, for instance, investing in a better, more efficient manufacturing line can make dealing with future spikes easier. You can add new machinery such as a case packer machine to your production line for better efficiency.
You can also invest in a better delivery network, an enhanced ecommerce site with better UX, and other things that don’t increase your regular overhead costs. That last bit is important, since that is how you gain a long-term advantage without struggling with higher overhead costs when orders return to normal.
Learn to Upsell More Effectively
Speaking of investing in better UX, it is also a good idea to prepare better for the spikes in orders. Those spikes mean you are getting even more traffic, so taking steps to improve your conversion rate is certainly worth considering.
Upselling is one way you can boost your sales immediately. Configure your site so that the checkout process is very easy to complete while presenting customers with other interesting products to add to their cart. You want to sell more while keeping your conversion rate high.
One last thing to keep in mind is to keep managing your costs. Combined with the other tips and tricks we discussed in this article, you can use the sudden increases in customer orders as stepping stones to grow your online store and ecommerce business exponentially.