Some founders might poke their nose at the idea of spending money on promotional products, but they certainly have not realized that they could already own promotional products from other companies themselves.Whether conspicuously placed or inconspicuously hidden, many people have freebies at home. This refers to pens, notepads, USB sticks, lighters or money boxes. Often you do not even know when you got them and yet we own them – called Corporate Gifts.
There are two important aspects to promotional products. On the one hand, tax regulations must be observed when purchasing and passing on promotional items. On the other hand, the promotional item must fit the company. For some useless or consumable promotional items throw customers away or are eaten, other promotional items lingered mostly for years.
Before dealing with the tax aspect in dealing with a promotional item, a look at the variety, the design possibilities and the potential of the promotional item is thrown because holidays and celebrations are great for the distribution of giveaways.
Tips for You
Even with promotional items, the question of cost arises: if you want to pour your marketing concept in numbers, you can use our tool for the calculation of the marketing budget.
Why promotional products?
A promotional item is a commodity of little value to be given away by companies to attract attention. Thus, a promotional item is a haptic sales aid. By haptic is meant what the customer feels, so in the hands, and can understand.
In particular, if it is a web-based business model or service, it is particularly important to claim haptic sales aids. Because this way you can symbolically transfer an idea to a promotional item and make it understandable for the customer.
The purpose of a promotional item is therefore to awaken a need for the customer or explain the business idea of the company. A classic example of this is the money box as a giveaway from a bank.
When dealing with a promotional item is to select and design the promotional item so that the customer perceives it as a (promotional) gift and not as a giveaway. A good promotional item is therefore perceived as a gift that transports an idea or the company logo. From the Customized Leather Goods to the boots and hands, the logos can be anywhere.
Variety of promotional items: classic, practical, Christmas
Depending on the target group, price range and occasion, there is a large selection of promotional items. We have collected a few classic, creative and unusual promotional items. Of course, promotional products vary in price, but one thing is for sure – there’s nothing you cannot give away as a promotional item.