It is very important for brands to maintain their brand images in a positive light in the minds of their existing customers, potential customers, target audience, employees, as well as partner firms. To this end, companies usually have an advertising and branding budget set aside in order to address the portrayal of their brand to the public. Advertisements are the most popular medium used to reach large numbers of people. Advertisements could be placed in newspapers, across huge billboards, on television, radio, or even social media. But, these ads cost a lot of money and is the main reason for small companies going unadvertised.
A more cost effective option to promote the company’s brand image is using promotional and corporate gifts. These gifts can be used to increase the presence of the brand in the consumer’s mind as well as appreciate valued customers and hardworking, loyal employees. Corporate gifts are often presented to individuals on occasions such as festivals or on days that are important to the company. However, they can also be used to promote the brand and therefore create a positive brand image.
There are a wide range of products that can be used by both big and small companies as gifts. It is important to ensure that these gifts provide some value to the recipient and are of good quality as well. It is more advantageous if these gifts are easy to carry around and can be used regularly. This helps your brand to have constant visibility in the minds of those using the gift as well as those around them. Make sure you carry out some research to see what the current trends are and look at what your competitors are doing in the same field. Listed below are three of the most traditional gifts used by companies for all occasions-
- Pens- this is often chosen because of how cheap it is as well as the wide range of colours and styles that are available. Compared to other items, pens are also easier to customise according to the needs of the company- whether that is being embossed with the company’s logo and name or otherwise. Pens are extremely used and are always appreciated
- Coffee mugs- mugs are another popular option because of the everlasting trend of carrying tea or coffee everywhere, whether it is to college or work. Again, they are available in different shapes and colours and can be easily customised
- Diaries- this is yet another item that is valued for its usefulness. It can be used to record daily events and meetings or a notepad to make notes and scribbles in. you can find them in a variety of designs ranging from simple pocket diaries to more intricate, professional diaries.
Promotional gifts are a better, more cost effective option that provides benefits similar to what you would get out of advertising. Promos Canada has a variety of products that you can choose from at value for money costs. In addition, you can easily have these products customised to your liking and shipped to anywhere in the world. Click on http://promoscanada.com/ to know more.