Blogging has changed a lot since it’s debut in the 1990s and has now become an essential part of most websites today. Blogs offer a wide array of benefits for all types of websites.
However, the reason why many websites are blogging in the first place remains the same, it works. Even if you are just starting out, blogging is one of the first things many websites turn too. Below you will find some of the key advantages of blogging.
1. Improving Your Website’s Search Engine Optimization
Search engine optimization or SEO is very important to the success of every web hosting. In short, SEO is how search engines, like Google, determine how well your website will rank. If your website ranks very highly you will end up in the first page of Google search results. However, if it is not good, your website will end up on page 30 of the results.
As you can imagine, if you are not one of the first few spots that show up on a search engine, the amount of clicks you will receive will dramatically decrease. This is where blogging comes into play. If you are blogging correctly, your website’s SEO will improve, and you will rank higher. This is especially important for websites that may not have the most search engine friendly content.
2. Make Your Brand Look Like An Expert On A Topic
Many beginners think that once you start seeing traffic on your website, the battle is won. That is true, but the war is not. You now need to make sure that the visitors you receive think you are an expert on the content you produce or the services you offer, or else they won’t come back.
For example, let’s say you offer Drupal hosting packages to clients. Before anyone is going to make a purchase, they need to be reassured that you are an experienced Drupal hosting provider. Blogging can make you seem like the right choice.
Imagine you enter a website with only sales offers and packages available. Then imagine that same website, but with multiple blogs detailing the finer aspects of Drupal Hosting. Which would you choose? If you are like most people, you will certainly pick the website that has Drupal hosting blogs because they look more qualified.
Blogging allows your website to seem like an expert on any topic you write about and the more blogs you have the more qualified you look to most visitors.
3. Internal And Inbound Links
Internal links are an integral part of any website and blogging can help you drastically. For example, let’s remember our Drupal hosting website example. If you write multiple blogs about one topic, you can create internal links to your other blogs and services. This can keep visitors on your website and reading more of your content.
Not only will you make your website look like an expert to visitors, but also to other bloggers and if this happens, you will find inbound links. Inbound links are when other websites or blogs link directly to your content. Essentially visitors can find your content without having to search for it and the links are generally on related subjects. This means that the visitors who follow the links will probably be interested in the topic.
However, social media has changed this aspect a lot. With platforms like Facebook and Twitter reaching new heights of popularity, they have become the best place to market. By targeting your blogs to social media users, you can generate a lot of traffic.
4. Blogs Can Double As Support
The Internet has significantly decreased the need for live support, although it is still preferred by many customers. Blogs can fit nicely into any support teams’ mission. For example, you are a Drupal hosting provider and you create blogs about popular topics like, “Simple Solutions for Common Drupal Errors”. A blog like this can be used as a support tool.
How much of a support tool they are is highly dependent of the topic, but never underestimate the versatility of a good blog.
Blogging is Essential
The big takeaway here is that blogging is important. It improves your website’s SEO, makes your website look like an expert, helps internal and inbound links, and much more. Starting a website in 2019 without any focus on blogging is a foreign concept.
While it is completely possible to do, the benefits offered by blogging are just to good to pass up. Regardless of what the focus of your website is, blogging has a place on every website.